Sandro Pereira 11/28/2025

Friday Fact: Did you know APIM can send messages directly to Azure Service Bus?

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This technical article details a new capability in Azure API Management (APIM) to send messages directly to Azure Service Bus queues or topics using the <send-service-bus-message> policy. It explains the serverless 'fire-and-forget' pattern, the required setup including enabling a managed identity and assigning the 'Azure Service Bus Data Sender' role, and provides a step-by-step demo with a sample policy configuration.

Friday Fact: Did you know APIM can send messages directly to Azure Service Bus?

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