Robin Moffatt • 1/23/2026

Interacting with Developers on Reddit

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The article discusses the shift in developer marketing strategies due to declining website traffic from search engines and LLMs. It argues for engaging developers directly on Reddit, covering the dual benefit of community interaction and influencing LLM training data. It analyzes pitfalls, contrasts traditional lead generation with Reddit's culture, and offers advice on effective advertising that resonates with the developer community.

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#llm #ai #search-engines
Interacting with Developers on Reddit

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