Randy Zwitch 5/10/2012

Effect Of Modified Bounce Rate In Google Analytics

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This technical article details an experiment implementing custom jQuery code to modify Google Analytics tracking. It examines how redefining interactions (like scrolling) drastically lowers bounce rates and introduces metrics to classify visitors as 'Readers' vs. 'Scanners', providing deeper insights into true content engagement beyond standard analytics.

Effect Of Modified Bounce Rate In Google Analytics

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