How do we talk about atproto to non-developers?

This article explores the challenge of communicating the AT Protocol (atproto) concept to non-technical users. It highlights the protocol's feature where user data is stored in a Personal Data Server (PDS) and can be accessed by different apps, enabling data portability. The author notes that while this is clear to developers, mainstream users may not understand the implications of public data being visible across apps. The article calls for common guidelines and clear messaging for app developers to help users grasp these concepts, especially for apps beyond social media where privacy expectations differ. The author expresses interest in contributing to such efforts.