Peter Witham • 6/10/2023

Apple’s headset tells us something about their vision

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This article analyzes Apple's strategic direction revealed at WWDC23, arguing that their focus on Augmented Reality (AR) over Virtual Reality (VR) is a pragmatic choice for user adoption. The author suggests AR, by augmenting the familiar real world, has a better chance beyond gaming, contrasting it with VR's need to create entire environments.

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#virtual reality #Apple Vision Pro #Augmented Reality
Apple’s headset tells us something about their vision

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