Michelle Barker • 3/17/2024

Time to Ditch Analytics? Tracking Scripts and Web Sustainability

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This article critiques the widespread use of analytics and tracking scripts like Google Analytics, highlighting their detrimental effects on website performance (Core Web Vitals), user privacy, and web sustainability (carbon footprint). It argues these scripts create 'junk data' and poor user experiences, advocating for lightweight alternatives or removing client-side analytics entirely to improve speed, privacy, and environmental impact.

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#performance #google analytics #privacy
Time to Ditch Analytics? Tracking Scripts and Web Sustainability

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