Martin Fowler • 8/12/2025

Impact Intelligence, addressing common objections

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This article outlines the concept of 'Impact Intelligence' for technology leaders, arguing that measuring knowledge worker productivity is insufficient. It provides a framework to connect technical work to business outcomes through robust demand management, paying down measurement debt, and impact validation, addressing common objections to this approach.

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#impact intelligence #demand management #measurement debt
Impact Intelligence, addressing common objections

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