Lucas F. Costa • 8/24/2022

The Minimum Viable Nothing: ideas to validate products without building them

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This article introduces the 'Minimum Viable Nothing' (MVN) concept as a strategy to validate product-market fit and test customer willingness to pay without building a full product. It argues that demos and prototypes are more effective than slide decks, and details three practical approaches to test hypotheses with minimal development effort, aimed at software entrepreneurs and product developers.

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#software development #Lean Startup #Product Market Fit
The Minimum Viable Nothing: ideas to validate products without building them

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