Liran Tal • 5/1/2025

DevRel Failures? Maybe Your Marketing and Product Strategies Are Outdated

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This article critiques traditional Developer Relations (DevRel), marketing, and product strategies as outdated, arguing they cause customer churn. It advocates for abandoning slow, scheduled launch events in favor of focused, frequent, and fast-paced launches, especially in fast-moving fields like AI, using examples like MCP and Google's A2A framework.

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#devtools #developer relations #ai
DevRel Failures? Maybe Your Marketing and Product Strategies Are Outdated

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