John Gruber • 6/5/2026

Checking in on Perplexity

This article discusses rumors that Apple executives have considered acquiring Perplexity AI, a popular AI-infused web search engine. It references a Bloomberg report and analyzes Apple's potential interest, noting that Perplexity doesn't develop its own AI models but uses others' models. The author questions the value of such an acquisition for Apple and highlights concerns about Perplexity's practices, including ignoring robots.txt directives, suggesting a poor cultural fit with Apple. The article is tech-focused, covering AI, acquisitions, and industry trends.

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#ai #Search Engine #Acquisition