John Gruber 6/2/2026

Apple, the Anti-‘Metaverse’ VR Company

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This article discusses Meta's reported plans to cut 10-30% of its metaverse unit staff, shifting focus to augmented reality glasses. It contrasts this with Apple's approach to VR/AR, highlighting Apple executives' refusal to use the term 'metaverse' and the broader skepticism about Meta's vision. The piece reflects on Meta's 2021 rebranding and the subsequent decline of metaverse enthusiasm, positioning Apple as an anti-metaverse VR company.

Apple, the Anti-‘Metaverse’ VR Company

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