John Gruber 8/3/2026

★ Why Apple Requires a Cellular Account Through a Big Three Carrier to Lease an iPhone

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This article explores the requirement that leasing an iPhone through Apple's Upgrade Program necessitates a postpaid account with AT&T, T-Mobile, or Verizon. It discusses credit-risk assessment as a factor but highlights the primary reason: multi-million-dollar co-marketing agreements between Apple and these carriers, which include concessions like exclusivity. The piece also notes exceptions like Boost Mobile for Apple Card Monthly Installments and mentions potential changes with MVNOs.

★ Why Apple Requires a Cellular Account Through a Big Three Carrier to Lease an iPhone

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