John Gruber • 7/9/2026

★ John Ternus Should Reverse Apple’s Slide Down the Advertising Slippery Slope

This article critiques Apple's departure from its historic privacy-first advertising philosophy, as outlined in Tim Cook's 2014 open letter. It details how Apple has expanded ads in App Store search results, Apple News+, and the upcoming Apple Maps ads, arguing the company is sliding down a 'slippery slope' away from its core promise that users are customers, not products. The piece is relevant to IT/TECHNOLOGY as it covers tech industry trends, business model shifts, and privacy implications within a major technology company.

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#privacy #Apple #Advertising