Jacob Tomlinson 9/3/2014

What is semalt and why are they in my analytics?

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This article investigates Semalt, a service that appears as fake referral traffic in Google Analytics. It explains that Semalt is a Ukrainian analytics/SEO company whose crawler simulates user behavior, skewing website stats. The author notes security concerns (McAfee flags it as malware) and provides methods to filter Semalt out of Analytics or block it via .htaccess.

What is semalt and why are they in my analytics?

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