Gergely Orosz 4/23/2026

The Pulse: ‘Tokenmaxxing’ as a weird new trend

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This article explores the bizarre trend of 'tokenmaxxing' at Meta, where employees competed on an internal leaderboard for highest AI token usage, with titles like 'Session Immortal' and 'Token Legend.' It reveals massive waste, outages from careless AI code generation, and gamified incentives that prioritized quantity over quality. Meta abolished the leaderboard after backlash, highlighting the pitfalls of misaligned AI productivity metrics in tech companies.

The Pulse: ‘Tokenmaxxing’ as a weird new trend

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