Google embraces, extends, and extinguishes
Read OriginalThis article argues that Google has adopted Microsoft's old 'embrace, extend, extinguish' playbook to dominate markets built on open standards. It examines Gmail's 'self-destructing' emails, AMP for web pages, the abandonment of XMPP in chat, and the killing of Google Reader as examples of extending and then extinguishing open protocols to lock users into Google's proprietary platforms.
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