Craig Kerstiens 4/21/2020

Spokesperson certification

Read Original

The author details the rigorous spokesperson certification process at a large tech firm, designed for executives facing major press. It involved mastering 100 pages of company-wide product info, key metrics, and messaging, followed by a simulated interrogation with a former reporter. The article covers the intense preparation, the high-stakes mock interview, and the strategic lessons learned about communicating under pressure.

Spokesperson certification

Comments

No comments yet

Be the first to share your thoughts!