Craig Kerstiens • 5/30/2008

Is web 2.0 more utopian?

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This article examines the monetization challenges of Web 2.0, arguing that advertising must evolve from generic banners to generating qualified leads. It uses Mint.com as a case study, highlighting how providing personalized, valuable financial referrals based on user data creates a better model for profitability and user experience in the semantic web era.

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#Monetization #Semantic Web #Web 20
Is web 2.0 more utopian?

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