Craig Kerstiens • 7/23/2008

How social networking advertising should work

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The article analyzes the fundamental differences between social media advertising and traditional search advertising. It argues that while users on social platforms aren't actively seeking products, the deep user data available allows for highly targeted branding opportunities that build loyalty without disrupting the user experience, contrasting it with the intent-driven model of search ads.

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#user engagement #Targeted Advertising #Branding
How social networking advertising should work

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