Craig Kerstiens • 8/8/2008

How Ebay Missed the Boat

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The article analyzes a strategic misstep by eBay, arguing it could have evolved into a major social networking platform for collectors and niche interest groups in the early 2000s. Instead of just facilitating transactions, eBay could have built communities around product categories, increasing engagement and sales through user-driven recommendations, contrasting with Amazon's machine-learning approach.

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#user engagement #Social Networking #Business Model
How Ebay Missed the Boat

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