Craig Kerstiens • 9/13/2008

Ads is not a business model

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The article critiques the common startup practice of citing 'ads' as a primary business model, using examples like Facebook's low CPMs. It explains that ads work effectively on search engines due to user intent but fail on destination sites like social networks where users aim to stay, not leave. It advises entrepreneurs to think more critically about revenue generation beyond traditional advertising.

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#revenue #Advertising #Business Models
Ads is not a business model

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