Colby Fayock 11/20/2019

How to use Google Tag Manager to maintain Google Analytics and other marketing tags

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This article explains how Google Tag Manager (GTM) helps developers and marketers manage analytics pixels and JavaScript snippets. It details GTM's benefits, including fewer code deployments, a centralized dataLayer for managing variables, and empowering marketing teams to make changes without constant developer intervention.

How to use Google Tag Manager to maintain Google Analytics and other marketing tags

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