Cassidy Williams 2/1/2026

Improving my newsletter's open rate the hard(er) way

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The article details the author's experiment to improve their newsletter's declining open rate by personally asking subscribers to reply to an email. This led to hundreds of personal responses, which the author manually answered. The tactic successfully boosted the open rate from ~40-45% back to the mid-50s, arguing for the value of unscalable, manual engagement in tech community building.

Improving my newsletter's open rate the hard(er) way

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