Antony Lewis • 5/11/2023

The Content Curve – 3d Content as a Special Format

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The article introduces the 'content curve,' a mental model positioning 3D content as a fourth major format after text, images, and video. It argues 3D content is categorically different, offering greater complexity, multi-sensory engagement, and interactive agency. The piece analyzes how each format expands the design space and discusses the unique characteristics of 3D, including its relational and responsive nature in contexts like VR and AR.

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#Digital Media #Virtual Worlds #3d Content
The Content Curve – 3d Content as a Special Format

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