Michael Lynch 26/03/2023

Designing the Ideal Bootstrapped Business

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This article summarizes Jason Cohen's Microconf talk on designing an ideal bootstrapped software business. It covers key concepts like building a 'cash machine' with recurring revenue, the pitfalls of one-off sales, and practical advice for acquiring the first 150 customers, using WPEngine's founding story as a primary example.

Designing the Ideal Bootstrapped Business

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